There were over 55% of small business owners that currently do not have a website for their businesses four years ago, but over 13% of them claimed that they were considering investing in a brand new website very soon, according to the US Census Bureau. There are quite a few options that are currently available when it comes to the type of website that you should go with, but a responsive design is an essential element that you need in order to take your business to the next level.
The Beauty of Flexibility
Responsive web design gives you the opportunity to have a website that are versatile and flexible to the extent that the size of the screen will be able to easily be modified in order to meet the expectations and needs of the people that visits the site. Web designers are able to have full control on optimizing an amazing experience which is based on that different device. With all of the changes that have taken place through the digital age, flexibility is essential and has become a necessity in today’s market.
You no longer need to spend a considerable amount of money by investing in a mobile website that can be accessed along with your standard website, because responsive design allows you to basically have two different types of websites combined into one package. When you take a moment to think about it, this makes perfect sense. Over 35% of the people checks their mobile phone every 30 minutes, according to a survey that was conducted by Qualcomm. Having a responsive web design for your business will give you the chance to enjoy the benefits of a standard and mobile website combined, so the compatibility between computers and mobile devices will no longer be a problem for you.
How Does It Even Work?
Many people think that having a responsive website are much more complicated than it actually is, which is why they prefer to stick with the basics of their standard website. There are three basic elements that complete the puzzle of responsive web design. The images and standard grid that are used in the vast majority of websites today are replaced with grids and images that are designed to be flexible, based on the specific device that is being used. No longer will you have the need to grab the closest magnifying glass just to be able to explore the various menus and content of your company’s website, which means that prospective and existing customers and clients will not have to do so either.
The CSS3 media queries work well along with the screen resolutions that are designed to be easily changeable to meet the needs and requirements of the specific device that is being used.
Why Is It Critical, Especially in 2019 & 2020?
On July 1st 2019, Google switched their indexing to mobile-first mode, which means that it looks at a site in mobile view first and indexes it based on what it sees in this view. If your site looks beautiful on a desktop but breaks or is not optimized for mobile devices, google will penalize it and your listing will not rank as well as it should. Google may smack down some other news on us in 2020 but for now, in the near future this is where we are. But I highly doubt that mobile-first will go away any time soon.
When a site is responsive, it will display correctly on all devices so you know that people that visit it on a desktop will have as great an experience as on a mobile device and at the same time you know that Google is eating it up as well.
The bottom line is that you need to be able to adapt to the needs of your customers but also keep in mind that Google is standing there tapping it’s foot expecting you to do what it wants if you want to play the game. The best way to do that while maintaining a strong, online presence is to invest in a responsive design for your company’s website.