How much does a website cost in 2020?
My small business in Houston needs to have an internet presence, but I don’t know,
How much money does it cost to design a website in Houston?
In this blog, I will tell you the truth about the agencies, the prices and the different aspects that a website has, and how much you should spend depending on the type of business and features you want for your website.
First, Why web design is important?
Web design its really important. Imagine, when your audience visits your website, it gives them their first impression of your business. 75% of the people will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
If your website looks old, unappealing or outdated, your audience will immediately have a negative impression of your business. They just won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.
If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.
Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.
How much does a website for a business cost?
We all know that probably one of the most popular questions people ask is “How much does a website cost?“. Well, actually in most cases it depends on many factors. In general, if you want to hire a Houston website design agency for your business, be it small, medium or a large company, you can expect to pay between $ 900 to $ 10,000. Yes, as you see it, but don’t worry! There are things you should know, given that normally all companies want their websites to be unique and in turn, each line of business requires websites with different functionalities, and here I will tell you how web design agencies manage their prices.
Usually the web design agencies in Houston for the creation of a website are based depending on the number of pages, characteristics of the site, its functionalities, its unique marketing needs and design requirements. Typically, the average lead time for a website project by any agency can be 4-12 weeks for a small website (5-15 pages) to a medium website (15-30 pages) and 3-6 months for a website with many pages and with varied information and functionalities (40+ pages). At Blue Iguana Media, we love design, but we are clear that information is worth much more. Lack of content is by far the number one reason most projects are behind schedule. Content refers to the information and text for each page and any images or graphics that are included in the design. Usually when people search for digital marketing for SMEs and want to create their first website, sometimes they are not very clear on what they need, they just need to have a website, and that is exactly what the design web agencies are for, to offer them a solution to that problem. We draft a prototype of your website to give you a better idea of what you might need. After having the ideas clear, a semi-finished version of the content of each page is made and it will be ensured that the requirement is the desired one and thus the development of your website is completed in time.
So, how much money does it cost to build a website in Houston?
Web design agencies normally charge between $ 900 and $ 3,000 for a web design based on predesigned templates that will give you a quick solution to your needs, however, if your business needs a website with some personalized features, you could pay between $ 3,000- $ 5,000 for a semi-customized web design, and if your business requires special functions, unique features and is fully optimized in SEO (Search engine optimization) and with a fully customized design, with graphics designed especially for your business, an online store, or a website with online customer registration, could cost your web and website design around $ 7,000 and more.
Here I describe some of the basic expenses of a website:
DOMAIN - Website cost
Domain names, about $ 15 per year. It’s kind of like your online fingerprint – it’s specific to you. In addition to purchasing your domain name, your company must renew your purchase each year. If you omit the cost of maintaining this website, your company may lose access to your domain, and ownership will return to the domain name registrar.
HOSTING - Website cost
Accommodation ranges from $ 70 to approximately $ 250 per year. Web hosting servers are the space where your website can live and be stored while it is accessible on the largest web. If you want your website to be online, in other words, if you want someone other than you to see it, then a website hosting package is a necessary part of the equation.
MAINTENANCE - Website cost
Website maintenance ranges from $ 0 to $ 500 per month approximately. When it comes to website maintenance, it covers a variety of tasks. Examples include completing updates to your CMS, improving content, optimizing your website, managing customer support tickets, and solving any website related issues. With website maintenance, you keep your site functional and your visitors happy.
SSL CERTIFICATE - Website cost
The SSL certificate costs approximately $ 40 per year. An SSL certificate protects your business, as well as your site visitors, by protecting the transfer of confidential data. Like your domain name, your SSL certificate is displayed in its URL; It is also visible to users.
If a website has a valid SSL certificate, your website URL will be displayed with “https” versus “http”. To the right of your URL, you will also see a padlock. If you click on this padlock, a menu appears with information about the certificate.
Just remember that your website’s spending needs should reflect what your business expects to get from your website.
What custom features can I have on my website?
Many, it all depends on what type of business you have, businesses like a car mechanic do not require the same functionalities as a restaurant or law firm website. It all depends on what you want to offer to your customers.
Here is a short list of the functions or features that you can have on your business website:
- SSL Certificate
- Unique and Large Typography
- Large & Responsive Hero Images
- Background Videos
- Semi-Flat Design layouts
- Hamburger Menus
- Giant Product Images (eCommerce)
- Quality Web Content
- Clear, User-friendly Navigation
- Simple and Professional Web Design
- A Strong, but Limited, Color Palette
- Plenty of White Space
- Relevant Calls-to-Action
- Design for the User First
- TML5 / CSS3
- WordPress CMS
- Pro Plugins
- Chatbots Integration
- Dedicated Mobile-friendly Designs
- Creating Pages With Modules
- CSS3 Animations
- Parallax Image Scrolling
- Material Design
- Video Headers
- TypeScript & Ionic 2
- Revolution Slider
- An integrated blog or articles section
- Set page URL’s and SEO elements for brands
- Email marketing integration
- Manage main email template design
- Attach and embed YouTube videos
- Multiple payment options (Credit card, PayPal, PO, Terms, etc.)
I already have my website, now, does it require maintenance?
Your website is your best seller, it is the representation of your company on the internet, it is like your main office, therefore, it requires care and is always in optimal conditions. Website maintenance is a super important service and you need to update it regularly, always check on your website for parts where you can improve and keep the website content up to date and relevant. This process should be done weekly at a minimum to keep your website healthy, encourage continued traffic growth, strengthen your SEO positioning on Google, and best of all, engage more customers.
Among what is normally done in each maintenance of a website is:
- Backup of pages and data of your website.
- Updating of themes, plugins and add-ons.
- Manual verification of data on your pages after updating the plugins.
- Deep analysis of the security of the website.
- Improvements and optimizations based on constant monitoring.
- Google Search Console monitoring
- Google Analytics data management.
- Improvement of the data loading speed of your website.
- Manual check for viruses, malware or security breaches of your website.
Should I hire an agency to build my website or use a website builder like Wix?
This is simple, choosing to hire an agency, like Blue Iguana Media, to build your website instead of using a website builder, like Wix or Squarespace, requires your company to think about your time, resources, and capabilities.
We know that creating a website requires design and development experience, as well as time and money. Even if your company builds your site in-house, you will need to recruit and hire the talent necessary to bring your website to life, unless you have the time and skills to do it yourself.
If you don’t have the time or skill to build your website, as well as the resources to hire a full-time member or team, consider using a freelance designer or professional web design agency. They can help you build and launch your site quickly, which means getting faster in front of your target audience.
In comparison, if you have the time and skill, go ahead and use a website builder, especially if you don’t have the funds to hire extra help. This option can get a basic version of your live site and help you reach your target market.
Remember, your website is the first impression for your customers, therefore it has to be a good one.
Now that I have everything clear,
How do I find a web design agency in Houston?
With thousands of options on the Internet, you can spend hours on Google trying to find the Houston web design company that fits your budget. We recommend that before you start collecting quotes from web design companies in Houston, you must first create a list of website requirements (or goals) for the design, content and functionality of your website. Then, based on those specifications, establish a realistic budget, and start contacting the agencies. Don’t forget, a good website, optimized, with a good web design and good content, believe me, it can be your best ally and make your business grow big!